Did you print the buy 4 get 2 free Renuzit coupon? But you couldn’t get it to scan with QSeer, correct? Well neither could we, so we pulled out our professional scanner and got to work. It turns out the coupon is encoded for buy 6 and get $1.96 off. The coupon databar contains two manufacturer codes, a tracking number, and an expiration date. The reason it couldn’t scan is that it had close to the maximum number of characters in the databar. As long as you have a good quality printer, the coupon should scan at the store.
A few people also asked me about the $3/1 CoverGirl coupon. That coupon contains 2 manufacturer codes. It has the standard CoverGirl manufacturer code of 22700 with the CoverGirl Eye products family code. It also contains the new manufacturer code 46200 with the CoverGirl Eye products family code. The coupon also contains a tracking number and an expiration date. P&G is selling CoverGirl to Coty, so the 46200 manufacturer code is probably related to the sale of the brand.
So why do we see coupons that are too long to scan? Coupon databars are allowed to have a maximum of 70 characters. Coupons with databars of 66 or more characters are unlikely to scan with a phone scanner, and they will only scan with a professional scanner if you have very clear print quality. Most internet printed coupons contain a 15 digit tracking number in the databar. If you pair the tracking number with a couple of manufacturer codes, add in an expiration date, an offer number, and an offer, the coupon’s databar can quickly get very long. Meanwhile, the coupons in the Sunday paper do not contain a tracking code so they tend to have shorter databars, making them easier to scan.
We encourage brands to create accurate databars everytime. The new Cheqr family of apps can help create correct databars and eliminate costly errors.