Kellogg’s Coupon Error

11 Nov, 2016

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Have you noticed the peelie coupon on boxes of Kellogg’s Rice Krispies Cereal? We scanned the coupon with QSeer and discovered a Kellogg’s coupon error. It turns out what is written in English on the coupon does not match what is in the barcode.

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The English terms on the coupon say buy 2 Kellogg’s Rice Krispies and get FREE Kraft Marshmallows up to $2.00. However, the databar is encoded as buy 2 Kellogg’s Rice Krispies and get an additional Rice Krispies Free (up to $2.00). There is nothing in English on the coupon that tells you to buy three boxes of Rice Krispies.

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(Doesn’t QSeer look great on our new iPhone 7+)

In this type of offer with unrelated brands, it is fairly common to have the “free” item not specified in the databar. For example, the databar could have been encoded as $2 off when you buy TWO Kellogg’s Rice Krispies. However, Kellogg’s made a major error by encoding the coupon to require that you buy THREE Kellogg’s Rice Krispies.

Once we knew how the coupon was coded, we bought 3 boxes of Rice Krispies to comply with the terms in the databar and save the hassle at checkout. But you really can’t win with this coupon because the cashier has to enter the value of the extra item, and our cashier read through the receipt for the price of the marshmallows. We have pretty low food prices here in Georgia, and we struggled to fine a variety of Kraft Marshmallows that cost under $2.00.

So if you decide to use this coupon and don’t feel like buying three boxes of Rice Krispies plus Kraft Marshmallows, then be prepared for hassle at checkout.

We have launched new iPad apps for coupon issuers to help reduce the number of errors in coupon databars. We encourage all coupon issuers to check out CHEQR and CHEQR PRO DATABAR BUILDER. We could all work together to reduce coupon errors in 2017!

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