Wondering if you should use the $4 off 2 Pantene coupon or the Pantene 50% off coupon from this Sunday’s RedPlum? Before you get out your calculators, just open up QSeer and scan the coupons. I’m sure we all prefer $4 off 2 to $3.50 off 2.
Last Sunday’s RedPlum contained two Pantene coupons. One was written as $4 off 2 Pantene, and the coupon is accurately encoded as $4 off 2. The second coupon was written as buy one Pantene and get a second Pantene for 50% off, but P&G instead simply encoded the databar as $3.50 off 2.
The GS1 databars are able to support 50% off promotions, but there are some concerns about POS systems being able to correctly support a 50% off offer.
So how are consumers impacted by P&G’s decision to encode the databar as $3.50/2? In our market, it isn’t a problem because I don’t think there are any eligible Pantene products that cost over $7. Certainly, in some more expensive markets like NYC, Pantene would be more expensive, but P&G did disclose that the maximum value of the coupon is $3.50. If you purchase lower priced Pantene products, there is a risk that some cashier might read through the terms of the coupon, do the calculations, and then reduce the value of the coupon to give you just the 50% off discount.
So unless you need lots of Pantene, I recommend just using the $4/2 Pantene coupon.
We encourage all coupon issuers, brand managers, and promotions companies to try out our new apps for iPads, CHEQR and CHEQR Pro DataBar Builder. These apps will help you create correct GS1 DataBars everytime and eliminate costly encoding errors.