Tucks Coupon Error

5 Dec, 2016

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Confused by QSeer’s output for the $1/1 Tucks coupon in today’s SmartSource? QSeer says the coupon does not require any purchase. But what does that mean for you?
IMG_1853

The coupon is coded to require zero purchase, but what happens at checkout is going to depend on your store. Some POS systems will treat this coupon like a “992″ or “all-scan” coupon, while other POS systems will reject it as an invalid or fraudulent coupon. If you decide to use this coupon, be careful at checkout because it may or may not scan.

As background, Blistex purchased Tucks in July 2016 from Johnson & Johnson. Looking at the detailed DataBar output using CHEQR, it appears that Blistex tried to use a clever accounting trick to ensure that the previous owner of Tucks, J&J, was not charged for the coupon redemption. However, they made the mistake of putting a 0 instead of a 1 in one field which caused the problem. This is the same accounting trick we see on many of P&G’s peelie coupons, but they put the right codes in the right place.

Blistex is a small company, so I feel bad for them making this type of mistake, but mostly I feel bad for consumers who unsuccessfully try to redeem this coupon. For Blistex, a $449 investment in CHEQR Pro Databar Builder, would have saved printing 20 million coupons with errors. With CHEQR, you can scan a coupon DataBar before it goes to press, and see the DataBar output plus a list of potential exposures. The CHEQR Exposures output for the Tucks coupon shows a 5 bar warning for “zero purchase requirement.”
cheqr output
Plus with CHEQR Pro you can use the intuitive wizard to create accurate DataBars everytime.

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