Sweet Baby Ray’s Coupon Error

30 Jan, 2017

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Did you receive the $2/1 Sweet Baby Ray’s Dipping Sauce coupon in this Sunday’s SmartSource? If so, your savings at the store will be less than you expect! The databar is encoded as $1.50/1, so when the coupon scans at checkout, the computers will only deduct $1.50. Before heading to the store, scan your coupons with QSeer to make sure you will get the savings you expect.
sweet baby ray's coupon error

It appears this was a complicated coupon drop with different save values in certain markets. Sweet Baby Ray’s has also created new family codes for these products, so we will assume the products described in English on the coupons match what is in the DataBar. That also holds true for the family code they used for the Sweet Baby Ray’s Dipping Sauce coupon. Previously, they had used the family code 422 to represent Barbecue Sauce, but it appears they have reassigned that code to be Dipping Sauce. Of course, with the error in the save value, we don’t have much confidence in the family codes either.

Mistakes like this are easy to avoid. We have created an iPad app called CHEQR designed for coupon professionals. If the brand group has simply scanned the DataBars with CHEQR before the coupons went to press, they would have been able to review the outputs and fix their error.
cheqr

Additionally, CHEQR’s proprietary algorithm lists potential exposures within the DataBars, so the brand group would also have been alerted to the missing expiration date.
coupon exposures

We are happy to assist Ken’s Sweet Baby Ray’s or any company with the integrity of their coupons. Let’s make 2017 the year that coupon errors are eliminated.

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