The new Elmer’s Coupon from the 7/9 SmartSource has good news and bad news for consumers. The good news is that the coupon is encoded as $.55/1 Elmer’s product, but the bad news for consumers is that the coupon barcode is so small that it is unlikely to scan at checkout.
The English on the Elmer’s coupon says $.55 off 3, but the coupon’s barcode is encoded as $.55 off one. So the store’s checkout computers would accept one coupon for each qualifying Elmer’s item purchased.
However, there are minimum and maximum size requirements for coupon barcodes, and this coupon’s barcode is much smaller than the minimum allowable size. As a result of the small size, the coupon might not scan at checkout.
Our goal is for brands to create accurate coupons. We understand that the GS1 databars are very complicated even for couponing professionals, so we created the CHEQR family of apps. CHEQR enables brands to scan their coupon barcodes before going to press as a verification tool, while CHEQR Pro also contains a user-friendly wizard to help marketers build accurate barcodes. Both apps are available for iPad on the app store.