Hi-Chew Coupon Errors

25 Oct, 2017

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Did you notice the $1/1 Hi-Chew coupon in the 9/10 SmartSource? The manufacturer forgot to print an expiration date on the coupon, but they encoded an expiration in the barcode. The only way to know when the coupon expires is to use QSeer!
hi-chew coupon errors

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Another problem with this coupon is that the manufacturer forgot to write “manufacturer coupon” on the coupon. Ordinarily I wouldn’t think that was a big deal, but I just tried to redeem a Tums coupon at Walmart, and the cashier refused to accept the coupon because it didn’t say “manufacturer coupon” on it. We escalated to the manager and ultimately the coupon was allowed, but clearly the cashiers are being trained to look for those magic words.

The final problem with this coupon is that the manufacturer did not use a family code. Instead, the coupon is encoded to be good for any item with the Morinaga manufacturer code.

Overall, the coupon barcode is actually better designed than the written parts of the coupon. However, with errors like this, who knows what will happen next time. This company would benefit from using a tool like CHEQR. CHEQR is a coupon quality control app for iPad that enables manufacturers and printers to scan their coupon barcodes before going to press.

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