If you scan today’s 1/21/18 SmartSource with QSeer, you’ll see that the One a Day Coupon error repeats. The coupon says save $3 off one, but when you scan the barcode with QSeer, you will see that the coupon is incorrectly coded as $3 off 410 items. Two weeks ago, Bayer made this mistake with a $4 off one coupon that was coded as $4 off 410 items. So this coupon will only scan at checkout if you purchase 410 packages of vitamins!
The One a Day brand group continued to use the wrong digit in the quantity indicator field which caused this mistake. This coupon has a fairly long expiration date, so Bayer will face the wrath of unhappy consumers and retailers for another month.
How does an error like this repeat? Well, brands tend to use the same coding for most elements of the barcode drop after drop. Plus, the artwork for coupon inserts is done well in advance of the actual coupon drop date. Even if Bayer knew about this mistake last time, the two weeks between the drops wouldn’t have been enough time for them to fix the error. Now, there is no excuse if any future coupons contain this same error.
We encourage Bayer (and all coupon issuers) to use CHEQR which is a coupon barcode verification app. If Bayer had spent the relatively small fee for CHEQR, scanned their coupon barcodes prior to printing and then made corrections, they could have saved themselves from a multitude of unhappy customers and retailers. This is one of the reports the brand group would have seen if they scanned the barcode with CHEQR.
Some pharmaceutical companies don’t put as much focus on their consumer product lines since they aren’t as profitable as their prescription drug lines. However, they must still want their coupons to scan correctly at checkout – why else issue coupons? Bayer should consider purchasing a new databar generating tool such as CHEQR Pro which contains a user friendly wizard to create accurate barcodes everytime.
Our goal is for companies to issue accurate coupons. We would be happy to help Bayer, Newell, wet ‘n wild, or any manufacturer with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.