There’s a new BOGO Scrubbing Bubbles coupon available to print today. Even though I hate cleaning toilets, I’m actually excited to try the new toilet bowl cleaner so I plan to take advantage of this deal. Here’s the link to print this great BOGO coupon along with individual coupons.
As excited as I am about these coupons, I find SC Johnson’s use of brand speak really funny. Marketers get too close to their products and forget that consumers don’t live and breathe toilet bowl cleaners or whatever product they are marketing. For example, when I worked at Kraft Foods in the Kraft Salad Dressing group, we called the salad dressing “pourables” while Kraft Mayonnaise was known as “salad dressing.” Fortunately we didn’t succumb to brand speak and use the word “pourables” in our coupons, but we’ve seen countless of examples of brands doing something similar.
I thought it was hilarious that SC Johnson calls one toilet bowl cleaner “Scrubbing Bubbles Fresh Gel” and the new toilet bowl cleaner “Scrubbing Bubbles Toilet Bowl Cleaner.” To consumers, both products are toilet bowl cleaners so the wording in this coupon is very confusing. To make matters even more complicated, SC Johnson used a new specific family code for the new product. So we decided to help out all our fellow couponers by describing the new product as the “Gooseneck” Bottle in QSeer.
While we can’t help much with brand speak, we can help with barcode design. To prevent coupon errors, we encourage all coupon issuers to use CHEQR which is a coupon barcode verification app. CHEQR includes multiple reporting tools within the app to allow manufacturers full visibility into how their coupon barcodes are encoded. CHEQR Pro includes all the aspects of CHEQR but also includes a user friendly wizard for creating accurate barcodes every time. We can schedule a personalized demonstration of the app anytime.
Our goal at Dusty Wallet is for companies to issue accurate coupons. We would be happy to help any manufacturer, printer, or promotions company with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.