There were five coupon inserts this week and more than that number of errors. One of the worst mistakes is an International Delight coupon error. The coupon says save $1 when you buy 4 cups of International Delight Yogurt, but the coupon is coded that you have to buy 4 items from International Delight plus 4 items from Dannon.
We can assume that Dannon intended to use a “0″ as a billing code, but instead they used a “4″ in both purchase requirements. For consumers, this means the coupon will not scan as expected at checkout.
To prevent coupon errors like these, we encourage all coupon issuers to use CHEQR which is a coupon barcode verification app. If Dannon had scanned their coupon barcodes at the pre-production stage, they could have easily fixed this mistake before going to press. CHEQR includes multiple reporting tools within the app to allow manufacturers full visibility into how their coupon barcodes are encoded. CHEQR Pro includes all the aspects of CHEQR but also includes a user friendly wizard for creating accurate barcodes every time. We can schedule a personalized demonstration of the app anytime.
Our goal at Dusty Wallet is for companies to issue accurate coupons. We would be happy to help any manufacturer, printer, or promotions company with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.