Renuzit tends to make errors in their coupon barcodes, but this Renuzit buy 4 get 2 FREE coupon from 4/8 is one of their worst errors. QSeer shows that the coupon is coded as buy 5 get 1 FREE.
Many chains have programmed their checkout computers so that the cashier must deduct the price of the free item. So in these cases, hopefully the cashier will follow the terms written on the coupon and deduct the price of 2 cones. However, if a consumer shops at a store like Walmart that has checkout computers programmed to automatically deduct the price of the free item, then the consumer will only get one cone free instead of the two free cones promised on the coupon.
To prevent coupon errors like these, we encourage all coupon issuers to use CHEQR which is a coupon barcode verification app. If Renuzit had scanned their coupon barcodes at the pre-production stage, they could have easily fixed this mistake before going to press. CHEQR includes multiple reporting tools within the app to allow manufacturers full visibility into how their coupon barcodes are encoded. CHEQR Pro includes all the aspects of CHEQR but also includes a user friendly wizard for creating accurate barcodes every time. We can schedule a personalized demonstration of the app anytime.
Our goal at Dusty Wallet is for companies to issue accurate coupons. We would be happy to help any manufacturer, printer, or promotions company with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.