QSeer users found numerous errors with the Schwarzkopf Gliss products. Now in the 4/8 coupon inserts, we found a Schwarzkopf Smooth n Shine coupon error. The coupon says Buy One, Get One 50% Off, but QSeer shows that the coupon is actually coded as Buy One, Get One Free, up to $4.
Many stores have programmed their checkout computers so that the cashier must deduct the price of the free item (or in this case 50% of the price). So in these stores, the cashier will pull out their calculators and follow the terms written on the coupon. However, if a consumer shops at a store like Walmart that has checkout computers programmed to automatically deduct the price of the free item, then the consumer will get one item free up to $4. I’m not sure about the prices of this product line, but I would think FREE is a better deal for consumers.
To prevent coupon errors like these, we encourage all coupon issuers to use CHEQR which is a coupon barcode verification app. If the brand group had scanned their coupon barcodes at the pre-production stage, they could have easily fixed this mistake before going to press. CHEQR includes multiple reporting tools within the app to allow manufacturers full visibility into how their coupon barcodes are encoded. CHEQR Pro includes all the aspects of CHEQR but also includes a user friendly wizard for creating accurate barcodes every time. We can schedule a personalized demonstration of the app anytime.
Our goal at Dusty Wallet is for companies to issue accurate coupons. We would be happy to help any manufacturer, printer, or promotions company with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.