QSeer users are finding unbelievable errors in the 4/8 inserts. Some of the errors benefit consumers while others harm consumers. The Children’s Zyrtec error benefits consumers because the coupon says save $2 but the barcode is coded to give $4 off.
The $4 will come off automatically at checkout giving consumers an extra discount. Of course that means J&J will end up paying at least twice as much as expected for coupon redemptions.
To prevent coupon errors like these, we encourage all coupon issuers to use CHEQR which is a coupon barcode verification app. If J&J had scanned their coupon barcodes at the pre-production stage, they could have easily fixed this mistake before going to press. It is really ridiculous for a company like J&J to be so cavalier with their coupon barcode designs. CHEQR includes multiple reporting tools within the app to allow manufacturers full visibility into how their coupon barcodes are encoded. CHEQR Pro includes all the aspects of CHEQR but also includes a user friendly wizard for creating accurate barcodes every time. We can schedule a personalized demonstration of the app anytime.
Our goal at Dusty Wallet is for companies to issue accurate coupons. We would be happy to help any manufacturer, printer, or promotions company with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.