There was a pro-consumer Russell Stover coupon error in the April 22 SmartSource. The coupon says save $2 off 2, but when you scan the coupon with QSeer, you’ll see that the coupon is coded as $2 off 1. So the checkout computers will automatically deduct $2 when you buy 1 qualifying product.
The other interesting part about this coupon is that the Whitman portion of the coupon does not use a family code, so the coupon would scan on any item with the Whitman manufacturer code 76740. For Russell Stover products, the consumer would need to buy a box that is 10oz or larger, but they could buy any item from Whitman with the manufacturer code of 76740 as the first digits of the product UPC.
To prevent coupon errors, we encourage all coupon issuers to use CHEQR which is a coupon barcode verification app. CHEQR includes multiple reporting tools within the app to allow manufacturers full visibility into how their coupon barcodes are encoded. CHEQR Pro includes all the aspects of CHEQR but also includes a user friendly wizard for creating accurate barcodes every time. We can schedule a personalized demonstration of the app anytime.
Our goal at Dusty Wallet is for companies to issue accurate coupons. We would be happy to help any manufacturer, printer, or promotions company with their coupon barcodes on a consulting basis. Our team is comprised of consumer marketing veterans with Wharton MBA’s combined with computer science experts from Duke and Georgia Tech. Just send an email to firstname.lastname@example.org, and we will help you stop making costly errors in your coupon barcodes.